Worthy Brewing

Cascade Cycling Classic

Enter or Die

Thu, 30 Jun 2016 18:55:00

 

Masters Bike Racers:

The Cascade Cycling Classic is the best and oldest stage race in the U.S.  We’ve created a separate 50+ category for Masters. But to date only 7 have registered.

To these blessed 7, we say: Bravo!  To the rest, we say: Huh?

Yes, yes, most of us wait until the last second. We could crash. We could go broke. We could get fat, slow and stupid. And some of us think it’s stealth to intend to race but not register early, as said disclosure would be sure to amp up the competition to train harder.

Balderdash! Here’s the deal: we need to get at least 50 racers registered by July 15th. Otherwise, we will combine all the masters fields in one giant cluster.

Let me refresh:

  • The fastest time trial course in the world. Just under 9 miles. Freshly resurfaced asphalt. The smooth surface practically catapults you forward. It defies all the usual gravity and thermo laws, but yet I swear when you go up it feels like going down.  Click here for the course map.
  • The most fan friendly criterium course in the Northwest.  Downtown 4 corner crit. Flat, safe and freaking fast.  Craft beer. Craft donuts. Crafty cheering adoring fans filling their faces with steelhead tacos. And artisanal pizza and ocean rolls.  Click here.
  • Road Races designed for closers. Not too steep. Not too far.  Just right. And conveniently located near a glacier, mountain lake and roaring white water river.
  • Captain Nimrod’s Pound-Flail Ale.  A tribute to legendary speed merchant, Chris “Hipp Star” Hipp, the original hipster who gave us the fanny pack-on-skin suit fashion Faux Pas.  Worthy brewed this golden ale today. Racers get a free pint.
  • Tons of cash ($9,000 for the 3 masters categories), merchandise and jerseys. Remember, we front loaded the time bonuses to the podium finishers to level out the skinny mutant to bar banger spectrum. The cool thing is that being on a bike in Bend this summer makes everyone an automatic winner!

And housing. Get this. The local Central Oregon Community College is opening up its spanking new student dormitory to bike racers. There are 30 rooms available. Another strong reason to register today!  Farrah Fawcett pinups for $3 if you order now.

Register here.

This is going to be great! Thank you Masters Bike Racers.

Bull Goose Looney

PS:  Attention 40+ Racers: All world Dan Bryant’s lovely sister is getting married. He regrets having to attend, which means he will miss the CCC, which means the top spot on the podie is wide open. Register now.

PSS: Note to our friends from Socal. Don’t be alarmed by our litter free roadsides, drinkable water from the tap, bike friendly culture, cool mountain mornings, happy river floaters and sales tax free commerce. This is not likely to spread to your neighborhood.

 

I don’t need no stinking skin suit!
 

Speaking of Legends Departed, iconic hard man Steve Larsen is a former winner of the CCC in the masters division.
 

Here’s Steve punishing the field solo. Labor!
 

Ride aggressively, not not too agro, or this could be you.

Muscle Up California: The CCC is for Gladiators

Thu, 16 Jun 2016 18:55:00

July 22-24
Bend, Oregon

Attention Riders:

It’s not true. The 2016 Cascade Cycling Classic will not be won by the rider with the freakiest time trial bike or V02 max. Not this year. It will be won by the grittiest gladiator who can climb, sprint, crush and handle his rig. Think Peter Sagan.

We shortened the time trial to 9 miles. Up 4.5 miles, down 4.5 miles.  Skyliner has been repaved. Glassy smooth. Big ring up. Rocket down at speeds of up to 50 mph. Course records will be shattered.

Nobody likes a stage race in which the fastest time trialist can spank the bell curve and then sit nonchalantly on his massive lead in the mass start stages and barely engage. Not this year. We want to see action. We want to see every stage contested by hungry wolves who smell fresh meat.

So we beefed up the time bonuses. 25 seconds for first. 17 for second. 10 for third. If you fall off the lead in the road stage, or have a sub par time trial, you can still win the overall. But it will take grit, as it should.

The Cascade Lakes mountain stage is not tailor made for whippets. It’s for hammer dogs.  The final climb is roughly 1,200 feet  over 7 miles– sounds ouchy – but the grade hovers between 1.5 and 3%. There’s a few pitches where the road rises to 7%, but hey, it’s the beautiful Cascade Mountains. When the going gets tough, imagine inhaling fresh oxygen released from melting 1,000 year old glaciers.

Sign up today. California – we challenge you to suit up, gear up, and man up. The Oregon boys are all gawt-awful furred up and ready to defend the homeland. We created new categories: 35-39, 40-49, and 50 plus. The first two categories will race together. Jersies abound. Cash – it’s real. $9,000 purse.

Register now by clicking here. Plus all the usual categories: Cat 3, 4 and 2 men, and Cat 3-4 women.

More to follow, but there’s this too: Worthy Brewing will be honoring legendary former Labor Power “dream crusher” Chris Hipp, who died 7 years ago, just 2 days before entering the 2009 CCC.  He wasn’t a climber. He didn’t own a TT bike. He was gritty. He just wanted to crush the criterium, which we all know is one of the hottest crits with the best fans around.

Worthy is brewing a special batch of Captain Nimrod’s Pound-Flail Ale to celebrate the “Hipp Star.”  All racers get a free pint.

As Chris Hipp would’ve cackled: Drink up. Dream on. And get ready to pound. And flail. Epically.

Cheers!

All proceeds to the Mt. Bachelor Sports Education Foundation, a 501©(3) non-profit.  For more information, contact Molly Cogswell-Kelly, at molly@mbsef.orgwww.mbsef.org

For more information about the Worthy World Masters Cup component of the 37th Annual Regence Cascade Cycling Classic, please click here.

 

 

Chris Hipp: “pounding the peckerheaded pretenders purely for the sake of pleasure.”
 

Mt. Bachelor. Beautiful, right? As Gov. Tom McCall used to say, “Come enjoy for awhile. Then go home.”
 

Engage Maverick! Engage!
 

This could be you!
 

Gritty Not Pritty. Don’t need no stinking skinsuit.
 

Worthy Brewing, Bend, Oregon. Hopservatory, Hop Mahal Banquet Hall, Beermuda Triangle and Adult Only Star Bar opening this Summer.

Captain Nimrod’s Pound-Flail Ale

Tue, 07 Jun 2016 18:55:00

Worthy is pleased to announce it will be sponsoring the Worthy Worlds Masters Cup at the Cascade Cycling Classic  this year, two races dedicated to the irreverent and irreplaceable Chris Hipp, legendary bike racer and computer geek, who died seven years ago.

To honor “Hipp Star’s” passing, Worthy will be brewing a special beer that he would have loved – “Captain Nimrod’s Pound-Flail Ale.” Hipp always believed that in order to pound you had to risk flailing. Without one, you can’t have the other. His way of finding balance in this crazy world.
With the creation of the Worthy World’s Masters Cup, the CCC this year will have more categories, more races, more prize money, more fabulous jerseys, and of course the prospect of more fun and glory.

Men’s 50 plus category will be competing for $3,500, plus the yellow, green and polka dot jerseys. The Men’s 35-39 will be competing for $2,000 and the above jerseys, and the 40 plus will be racing for $3,500 and the usual jerseys. That’s $9,000 in cash prize money, a new high water mark for the CCC masters races. The racing begins on July 22, 2016 and concludes after 4 stages on July 24th.

All proceeds from the 37th Annual Cascade Cycling Classic will benefit the Mt. Bachelor Sports Education Foundation. To register or volunteer, go to www.cascade-classic.org.

Worthy Brewing is also sponsoring Stage 1 of the Pro Men’s and Women’s CCC, which starts on July 20th in Madras, Oregon and ends 123 miles later for the men at the Dee Wright Observatory atop McKenzie Pass.

“We are excited to support the best and longest running stage race in America,” said Roger Worthington, owner of Worthy Brewing. “We’re also honored to be able pay tribute to cycling legend and my mentor Chris Hipp, who died seven years ago, a few days before the CCC, which he was going to race, and in his parlance, “pound a few idiots, including himself.”

It’s widely known among Masters Racers that Hipp was the designer of the Captain Nimrod artwork on the jersey of the former juggernaut “Labor Power” masters cycling team, which he also co-founded with Worthington back in The Day.

In 2004, well before Worthy Brewing was conceived, Hipp saw beer in his friend’s future. A graphic artist among other talents, Hipp on a whim designed a label for Captain Nimrod’s bitter ale – “A five star grog that inspires dreams of glory. The beer of choice for the world’s fastest bench racers.”

All Masters Racers will receive a coupon for a free beer at Worthy Brewing, located on the East Side of Bend, from July 22 to the 24th.  Captain Nimrod’s Pound-Flail Ale will be available on July 20th.

As the beloved Hipp Star would have it, we support your inalienable right to pound and flail.

June 6, 2016

Cascade Cycling Race Fans: Get Hopped Up!

Wed, 25 Jun 2014 18:55:00

Normally, Worthy’s all about balance. But when it comes to the imperials, Worthy likes its big beers like it likes a criterium bike race: totally hopped up!

We really don’t want to watch a bunch of grown men in tights casually riding around in a circle. We want to see big, bold action: lung-busting attacks, epic bridges, out-of-body solo efforts, and crowd-energizing desperate breakaways.

In short, we want to see hopped up racers.  Athletes who throw caution to wind. Redliners who give more than they got, who go to failure, but seem to find a way to replenish the tanks. We want to see animated racers-cum-super heroes who attempt the impossible.

In that hard-charging spirit, as a sponsor of the 2014 Cascade Cycling Classic, Worthy is pleased to introduce the Most Hopped Up Racer award.  We’ll be giving out a customized Worthy jersey along with cold cash at the Downtown Twilight Criterium on July 19th.

We’ve selected three categories: the Category 2 race, the 35/45+ race, and the marquis event, the Men’s Pro 1 race, which begins at 7 pm in downtown Bend.

Now choosing the most hopped up rider, which is basically the same as “most aggressive,” or in my lexicon, “most combative,” is a subjective thing. I’ll be on the announcer’s stand with Splinter Wren to help pick the winner. But our panel of judges will include a few guys who know a thing or two about high-testosterone, smash mouth, stuff-the-punks-in-the-hole competition.

We are pleased to include on our Hopped Hop Expert Panel two home-grown Superbowl Champions, Mike Walter, who won three rings with the San Francisco 49’ers, and Kevin Boss, who won a ring with the New York Giants. It takes a gladiator to know one, and these guys know what it’s like to win in the Biggest of the Big Games, against the Baddest of the Bad. C’mon down during the event, get an autograph and selfie. They won’t bite!

Also, Worthy will be sponsoring the prologue, which kicks off the 35th Annual CCC on July 15th. The prologue is a 2.5 mile race against the clock on a twisty, turny course that will require raw power and deft bike handling. The prologue begins at 6 pm at the Tetherow Golf Club.

Worthy will have a tent at the start/finish line with plenty of Easy Day, IPA and Imperial Eruption on tap. Whether you want to talk Big Rings or Big Beers, there will be plenty of like-minded sports enthusiasts to bench race with, from whippet thin endurance dogs to burly, bar banging field sprinters.

Come on down.  The CCC is the best and oldest stage race in America. Every year it attracts the top racers in the country. Worthy is pleased to help support the race that laid the foundation for Bend’s national reputation as a cycling mecca. And beertopia.

For more about the race, or to register, click HERE.

Drink Up. Dream on.

Roger Worthington

6/25/14

Hit Fit! Oregon’s very own Mike Walter, one tough mutha. Three Super Bowl rings. And one of the nicest guys you’ll ever want to share a foxhole with.

Kevin Boss, another Oregon standout. Won a Superbowl ring with the New York Giants. He’s still fit enough to play. A bona fide bell ringer. Had to hang it up on the advice of his docs in his prime.