Can We? Yes. Will We? Yes. But When?
Sun, 07 Jul 2013 18:55:00
Can we can? Yes, we can.
Our Vimercati canning machine is ready to produce over 3,500 cans per hour.
Our cartons are ready. Our labels are ready. Our team is ready. Our grocery store and bottle shop accounts are ready.
The sun’s shining. You’re having fun hiking, biking, boating, floating, touring and chillaxin. And you’re working up a mighty thirst. And you want Worthy.
So when can you enjoy Worthy beer in a 12 oz. can?
Answer: when we get our … cans.
To paraphrase King Richard III, “My kingdom for a can!”
We were originally set to crank up our Italian engineered “Maserati” of canning lines in late July. You don’t want to hear excuses any more than we want to detail them. But we ran into a few hiccups with The Feds over the labels, had to tweak a word here, an image there, and were all set to pull the trigger but ran into a hitch with our can supplier on the color quality. We’re getting that fixed, pronto.
Bottom line: Mid August. We’ll be rolling out our Worthy IPA and East Side Pale first. Soon after that we’ll be canning our Lights Out Stout and Kolsch. Check out the labels.
We’re very excited to get the show on the road. Our very first purchase — even before we poured our foundation for our brewery-restaurant — was our Mother of All Craft canning lines. We selected the Vimercati because of it’s sterling record for quality. And we’re big believers in the hop flavor preservation, recyclability, tote-ability and chill-ability benefits of cans.
But we’ll just have to wait a bit longer. In the meantime, enjoy your hikes, bikes, boats and floats. And imagine an ice chest, or cooler, or back pack full of Worthy’s finest canned beers waiting for you at the end of the trail.
Oh, for a listing of accounts which carry Worthy beer on draft, please click here.