Worthy Brewing

Month: June 2017

By in Tour des Chutes 0

Gary’s In The House! Stage Set at Worthy for TDC Pre-Ride Party

Fri, 30 Jun 2017 18:55:00

On July 7th, Worthy Brewing will again host the Tour Des Chutes packet pick-up party. Participants can enjoy a complimentary pint of the 5th annual “Gary’s No Quit Wit,” brewed in honor of living legend Gary Bonacker, the resilient founder of the 13th annual TDC.

“Gary’s one of a kind. He’s charming, hilarious, sweet and tough as a ten cent steak,” said Roger Worthington, the founder of Worthy Brewing.

“The best part of my summer is the Tour Des Chutes, not only because I love the ride, the solidarity and the hope and help it sends, but also because we get to brew another batch of my favorite summer beer – Gary’s No Quit Wit. The guy’s a beauty and we’re darn lucky to have him around.”

The “Gary’s in the House” party starts at 11 a.m. and goes to 9 p.m.  Worthy urges you to get there early to avoid the long lines. Last year the TDC drew over 1,500 bike riders and 200 runners. This year promises to be even bigger. The TDC will be taking bids on several high value and special items. The auction will close around 2pm on Saturday.

Live music on Worthy’s new “Drink Up Dream On” soundstage, featuring Parlour, will also be provided. And Gary will be on hand of course to chat, belly laugh, offer encouragement and sign the annual “Gary’s No Quit Wit” poster. This year’s art features Gary, ever the jokester, as a godfatherly cross between Evel Knieval and Elvis Presley.

The 13th Annual Tour Des Chutes will launch early Saturday morning, July 8th.  Worthington will again emcee the game day festivities.

Worthy Brewing is located on 495 NE Bellevue Drive, Bend, OR 97701

Tour des Chutes was founded in 2005 by Bend resident, business owner and cancer survivor, Gary Bonacker, in order to fund St. Charles’ Cancer Center survivorship programs. More recently, Tour des Chutes has also dedicated funds to the Pediatric Foundation, a Bend nonprofit that provides direct financial support to families who have a child with cancer.

For more information about Tour des Chutes, visit www.tourdeschutes.org. For information about Worthy Brewing, visit www.worthybrewing.com or call Eric at 541-647-6970.

Tour des Chutes founder, Bend resident, business owner and cancer survivor, Gary Bonacker.
By in COBG, Indie Craft 0

Craft is a Badge of Honor. Earn it. Wear it.

Tue, 27 Jun 2017 18:55:00

A few days ago the Brewers Association, which represents the interests of small and independent U.S. craft breweries, announced that it is debuting a seal or shield (see the bottom image to the right) which it encourages craft breweries to proudly display.

Count Worthy in.

The timing is perfect. Worthy recently suggested to our own local guild – the Central Oregon Brewer’s Guild (COBG) – that it pursue a shield to differentiate between real craft breweries and the fake ones, i.e., the wholly or partially owned subsidiaries of foreign owned mega-conglomerates.

See the suggested “Indie Craft” shield to the right.

​The good news is that the COBG has agreed that the shield is a positive step towards educating consumers and protecting the integrity of the craft culture. In our view, Bend is a unique and valuable craft brewing terroir, for many reasons, including our access to crystal clear snow melt water. Like “Bordeaux,” “Champagne,” and “Napa Valley,” Bend is tantamount to an appellation, which must be protected from imposters.

To capture the essence of our region, we’ve suggested a shield that features the iconic peaks of the majestic Three Sisters. The COBG is welcome to attach it’s acronym.

In the near future, the COBG will move on portions of our resolution. We applaud this long over due effort. Most customers simply don’t know whether a brewery is craft or not. Who has time to do the research? The labels all look fun, irreverent and clever. There’s no ownership disclosure requirement for labeling.

How can we distinguish the craft from the crafty? The distinction is important, as the non-craft industrial breweries do not share the same values, culture, and ideals of the typically smaller, locally owned, independent craft breweries. Many once did, but they gave up their membership in the club when they joined forces with the Dark Side.

​Dark Side sounds harsh. But the truth is that the industrials want to rig the game. They have superior fighting power when it comes to capital investment, marketing, distribution and lobbying. Like any mega-monopolist, their purpose is to price out,  cripple and crush the competition. At the risk of sounding shrill, in many cases the industrials pose a clear and present danger to the viability of authentic craft breweries. For an excellent article on how fake craft hurts small craft, please click here.

Again, Worthy praises the COBG for working together for the common good. We hope the final resolution, as well as the COBG shield, will stimulate a constructive conversation between craft brewers, our customers, the media and advertisers.

​It’s a long and hard road to explain how the industrial consolidation of crafties hurts craft. The industrials are savvy. They know customers are attracted to benevolent rhetoric. In the months to come you’ll be hearing from them a lot of talk about “greater efficiency,” “reduced overhead,” “more seed money for local sponsorships,” “lower prices” and so on. With the help of the media, we’ll need to expose the rubbish. It won’t be an easy road, but iif craft is to survive and flourish, it’s a road we must travel.

When the COBG shield is ready, Worthy will be among if not the first to post it on our storefront windows, food menus, labels, packaging and advertising. Solidarity Forever!

RGW
6/27/17

For a list of fake Kraft, please read our blog “Fake Craft? Follow the Money.”

Wear the Badge. Suggested shields for the Central Oregon Brewers Guild.

The shield suggested by the craft brewer’s national trade association, the Brewers Association.



Independent Craft, “Dark Side” Craft 

Can a seal on a bottle change consumer behavior?
BY KEVIN GIFFORDWhen you’re buying cheese, do you purchase Tillamook cheese over Safeway’s house label, or Backporch Coffee Roasters over Starbucks, strictly because you want to keep Oregon companies safe from international mega-corps?

​Click here to read Kevin’s article on Bend Source.


By in Strata IPA 0

Not A Lotta Strata, but We’ll Brew What We Gotta

Mon, 26 Jun 2017 18:55:00

Ok hop fans here’s the skinny.

We’re fielding alot of questions on why we are not bottling or canning Strata IPA. The Indie Pale Ale, as well as it’s namesake hop, are both developing fan clubs. It’s an Indie Pale Ale, as opposed to India, because as previously reported the hop is the brainchild of Indie Hops and Oregon State.

Some beer lovers say it’s the uniquely satisfying grapefruit, mango and pine flavor. For others it’s the smooth, dank finish. The brewers are loving it’s one-stop-shop versatility, whether as an aroma or bittering hop.

But everybody – the brewers and the hop heads – agree that they want more. The rub is that the supply is limited. In 2016, Indie Hops harvested from it’s Goschie Farms and Coleman Farms lots in the Valley about 18,000 pounds from about nine total acres. The harvest was a “baby” harvest, which means it was the first harvest after the establishment year. In 2017, we’ll  be harvesting the first mature crop.

And we’re jazzed. Reports from the farms are glowing. Strata is growing like a weed, which makes sense botanically if not herbally. All of which means we should see a substantial bump in the yields above the stunning average of around 2,000 pounds an acre last season.

Until the 2017 harvest in September, Worthy will be offering Strata IPA as a draft only treat. If you can’t find Strata IPA on tap, ask your bartender to contact us, or click here for a list of where it’s currently pouring.

In September, we’ll put Strata IPA in a 22 ounce bottle. Check out the label above. What do you think? A cross between Jimi Hendrix’s electric day glow and the hand drawn musings of counter culture icon Robert Crumb? We love the purple haze pop and the concert lights glow and the phantasmagoric layering.

After we big bottle Strata IPA, then what? Are we going to can it? We’ll have to wait and see. Indie Hops this spring planted another 60 acres in the Willamette Valley so the future certainly looks bright for all concerned – the farmers, the brewers, the insatiable ‘give me the latest greatest” hop heads and your basic beer lovers.

Let us know what you think about Strata IPA. Strata is a pioneering hop – it’s the first new hop to emerge from the OSU-Indie Hops breeding program, and it’s the first independently owned hop ever designed, tested and grown in Oregon. Want to support Oregon hop research, Oregon hop farmers, and Oregon real craft breweries? Drink Worthy!

Enjoy.

RGW
6/26/17

 

Watching the weeds grow.
By in Good Citizen 0

Good Citizen Big IPA

Mon, 26 Jun 2017 18:50:00

“Silence like a cancer grows…”
Paul Simon, “Sound of Silence”
We lost two good citizens recently. Another was seriously hurt. All three were bludgeoned in a Portland MAX light-rail train when they stood up to a lunatic’s hate, bigotry and hostility.Rick John Best, age 53, an army veteran and the father of four, and Taliesin Myrddin Namkai-Meche, age 23, a recent Reed College graduate, died. Micah Fletcher, age 21, is now recovering from his knife wounds.Three ordinary Americans who did something that seems extraordinary in these tumultuous times: they stepped in to protect two young women who were being attacked ostensibly because of their religion and nationality.

Each intervening citizen was a hero. Not because two died. Not because one was badly injured. They were heroes because when they saw acts of escalating intolerance they simply could not tolerate looking the other way. They acted, out of an impulse to protect two perfect strangers, despite the danger. They saw a clear and present danger – a cancer growing – and said: “this aggression will not stand.”

They were not silent. And neither must we. We must not forget these three ordinary citizens, their courage, their bravery, their conversion of ideals into action.

Don’t let this horror deter you from being a good citizen. Drink and think soulfully. Imagine a world without lunatics, a world in which acts of valor were not necessary. All profits from the sale of Good Citizen Big IPA will be donated to the families of the victims. Whatever the profit is, Worthy will double it and donate it, proudly.

The beer? It’s fantastic. It’s big, bold and delicious. As an imperial, at 8.0% ABV, it’s on the lighter side. At 70 IBUs, it’s well within the boundaries of a hop packed West Coast IPA.

We happily brewed with exuberant amounts of Azacca, Cascade, Crystal, Citra, Simcoe and Meridian hops. A smooth tropical fruit aroma with a mouth-dancing pineapple sweetness.  Savor, ponder and re-pledge your allegiance to doing the right thing.

Good Citizen, another gem from our Heart & Soul Series, is a small batch beer that is only available at our pub.

Worthy raises its pint glass to good Samaritans: may you continue to treat others as you would be treated, and protect others as you would want to be protected.

RGW
6/25/17

A few days after his attack, Micah Fletcher posted the following poem:

I am alive.
I spat in the eye of hate and lived.
This is what we must do for one another
We must live for one another
We must fight for one another
We must die in the name of freedom if we have to.
Luckily it’s not my turn today.

Rick John Best, age 53, Good Citizen

Taliesin Myrddin Namkai-Meche, age 23, Good Citizen

Micah Fletcher, age 21, Good Citizen