Worthy Brewing

Month: April 2017

By in Stoker 0

Stoker Red On Fire

Wed, 26 Apr 2017 18:55:00

Worthy’s new release, Stoker Red Ale, continues to light it up. We released this hoppy red ale a few months ago in 12 ounce cans to fill the need for drinkable reds that deliver a crafty hop punch.

Based on retail and draft sales, and customer feedback, we are stoked.

At the Earth Day Brewshed Brewfest last week in Springfield, the people spoke.  They awarded Stoker Red first place in the inaugural brewfest against 17 other brews.

The Brewshed Brewfest was sponsored by the Oregon Brewshed Alliance in an effort to raise money for Oregon Wild, a non-profit working hard to keep our waters wild, fresh, pristine and brewable. It’s no secret that a key ingredient to Oregon’s craft beer success has been the availability of crystal clear, snow-melt water.

“It feels good to get the recognition, but it feels great to support a worthy cause,” said R. Worthington, the founder. “We’re big fans of fresh water. That’s why we insist that our hop suppliers comply with the standards set by another non-profit, Salmon Safe, which sets guidelines for eliminating run-off from farms into streams and tributaries.”

What was it about Stoker Red that warmed the hearts our watershed loving friends? An unofficial survey yielded an appreciation of its malty caramel sweetness, it’s piney, woody, citrusy and earthy aroma (all of the above), it’s pleasant hop bitterness, it’s bubbly mouthfeel and it’s smooth, dry finish.

As one guest said: It’s “shareworthy.”

Plus, for the record, it must be noted that it raining outside, as usual, and a red just seemed to warm the cockles.

Worthy congratulates the 17 breweries who participated in the event and salutes their efforts to keep Oregon’s rivers wild and clean.

Stoked to fill this Hearty Wooden Vessel with Worthy Stoker Red!
By in Strata IPA, Terpiffic, X-331 0

Strata IPA On The Rise

Tue, 25 Apr 2017 18:55:00

It pays to be prudent, if not skeptical. Is this beer really that good? Does the new hop really make a difference? Will beer lovers really love it?

Worthy has been working closely with our friends at Oregon State University and Indie Hops on pilot brewing with their new hop, X-331, which IH is naming “Strata.” This is the new open-pollinated Perle with the tropical, terpiffic, multi-layered flavor profile that’s been generating a bit of buzz recently.

Gold Medal

So, is it any good? The judges for the 2017 Oregon Beer Awards recently thought so, awarding Worthy’s StrataSphere IPA a gold medal in the Sessionable Hoppy IPA category.

That’s great, and we are grateful. Our brewers enjoyed brewing with this strange hop. It’s high oil content, dual purpose bittering level (12% alpha) and tropical aroma with a whiff of earthy dankness presented many toys to play with.

”What really surprised and impressed all of us about this hop was how different it performed in a real brewing scenario compared to the rub and sniff method used during harvest,” said Dustin Kellner, Worthy’s Master Brewer.

“The level of tropical fruit aroma this hop throws off was not evident during the onsite sensory evaluation, where a lot more of the dankness and spicyness powered through. The brewing trials provided a whole different experience — in the kettle and tanks, the hop’s tropical flavors just gushed out.”

“Kudos to Indie Hops and OSU for taking this strange hop beyond the rub. Without the hop teas and pilot brews, we never would have guessed it’s great potential. Thanks for allowing us brewers an opportunity to fully experience these experimental hop varieties in real-world scenarios.”

Do People Drink it?

OK, great: the brewers are bedazzled by this “ugly duckling” hop, the farmers like it because it offers high yields, the scientists like it because of it’s robust disease resistance, and at least one panel of beer judges like it. But what about the consumers?

Well, we have some data. At Worthy, we’ve been offering Strata on tap for the past few months. We haven’t been promoting it actively. Without any “lobbying,” we’ve been watching how our customers vote with their dollars.

The results have been impressive. It’s no secret that the flagship at Worthy has been our famously balanced Worthy IPA. Depending on the weather and day of the week, our PreFunk Pale, Kama Citrus IPA, Easy Day Kolsch and Lights Out Stout have traditionally rounded out our top sellers in our pub.

Generally, in Bend if not elsewhere, any beer with “IPA” in the name will perform well. Discounting that, and the newness factor, the results are bankable. For the past two months at Worthy’s restaurant on the East Side, Strata IPA has run neck and neck with Worthy IPA, and in some weeks, Strata has pulled away from the pack convincingly.

The Future looks Bright

Are these fans simply new customers who wanted the newest thing? Not really. We’re learning that most are repeat customers who’ve ordered Strata before and simply fell in love with it. The most frequently asked questions we get are: “Do you package this” and “Where else can I find this?”

Encouraging questions. The answers: No, it’s not packaged now, only because the hop is an experimental hop that’s in short supply. After the 2017 harvest, we do intend to package Strata, most likely in a 22 ounce bottle. After that, we shall see.

In the meantime, we have enough hop material to continue to offer Strata IPA on draft throughout Oregon and Washington. Please check it out and let us know what you think.

Strata is available at these on premise locations. In view of the strong demand, IH has put in another 60 acres. They won’t harvest a mature crop on those new acres until next year. In the meantime, IH will be scoring a mature crop on their original ten acres, which are split evenly between Goschie Farms and Coleman Farms in the Willamette Valley.

This is getting more and more fun. Stay tuned.

BGL
4/25/17

Deemed Worthy. Strata recently struck gold at the Oregon Beer Awards in the Hoppy Sessionable IPA category.

OSU breeds new hops for craft brewers.
Oregon State University. 2017

On the rub, x-331 entered the dank-to-skunk zone. How did Indie Hops know it had potential?

Perle, our German Fair Hop Maiden. Who’s the daddy? He’s got to be a rogue Oregon Hop Stud.

Jim Solberg at Indie Hops brewing “hop teas” with experimental varieties. Turns out this “ugly duckling” hop when brewed becomes a glorious multi-colored swan.

Zach Brenneman at Worthy feeding the Heart & Soul Pilot Brew system with freshly pelleted Strata. The hop is loaded with terpenes that give off that earthy, resinous, terpelicious, hopijuana stank.
By in Fake Craft 0

Fake Craft? Follow the Money

Sun, 09 Apr 2017 18:55:00

Does it matter to you where your “beer money” goes?

Do you care if the bottle or can of beer you’re about to buy, the label on which looks and sounds crafty, is in fact fully or partially owned by a gargantuan, multi-headed foreign conglomerate?

Do you hope and believe that by buying that “crafty” beverage you’re supporting local jobs? Local “Mom and Pops?” Local values? Local non-profits?

Do you “vote with your dollars” and try to make choices that favor the homegrown Davids against the corporate Goliaths?

Would your “vote” change if you knew that a chunk of your money was headed off shore to consortiums of faceless, nameless, hyphenated entities with ticker-tapish names a mile long?

Have you ever sat down at a bar next to a stranger who waxed on about how much he loves craft beers like Shock Top or Blue Moon? Or been to a party where honest and intelligent friends happily shared bottles of their favorite crafts like Sculpin, Joe, SuperFuzz or Little Sumpin’ Sumpin’?

Did you ever correct them, pointing out that each of those beers above were actually made by former crafties who are now wholly or partially owned subsidiaries? And the true owner is an inbred cash-thirsty giant that collects crafts like trophies, toys, or cash cows?

Did you “correct the record” to explain and educate that each of these beers, while tasty and even organically inspired, have been gobbled up by a cadre of multi-national corporate monsters?  Each now firmly lodged in the digestive tract of a Leviathan who just ate a Godzilla which had just snacked on a Goliath?

Or did you just let it go? But feel bad about it later?

In short, does truth in advertising matter to you? Would you or your friends vote differently if you knew where your money went? Would you make different choices if you knew your money went offshore? Or stayed in country but wound up enriching a consortium on the East Coast? Are you okay with being bamboozled?

The Feds don’t’ require transparency.  A Magic Hat, Goose Island or Golden Road is not required to disclose on it’s can or bottle who owns it. It’s fair to say most consumers believe once craft, always craft. We assume that when we buy a Hefe, Hop Stoopid, Dirty Bastard or Longboard Lager all the money goes to Widmer, Lagunitas, Founders or Kona, respectively. But each of these once homegrown breweries are now partially owned by an Alien Nation.

Is this fine with you?  The beer still tastes great. The vibe is still edgy or homespun. And the prices seem consistent within their category (except for Sculpin – bejeezus!!).  But what about the future? Capitalists will tell you they love competition. But we know what they truly love is the lack of competition, ie, a monopoly.

Monopoly. A malignant bloody evil that strangles innovation, fixes or jacks up prices, spawns big box blandness, perpetuates “good old boy” pay-to-play phoniness, cripples independence, feeds the beast, controls every transaction from the farm to the tap, and crushes the little guy who’s got a big heart and a great recipe but simply can’t afford to play against the jack-booted dreamcrushers in a rigged game.

If this stuff bothers you, read on. Jim Koch, founder of Boston Beer, is an entrepreneur-poet who puts his money where his mouth is. He recently wrote an essay,”Is it Last Call for Craft Beer?” in the New York Times. He worries about the consolidation of breweries and distributors and so should you. Those “cute-sounding” crafties may be double agents whose silent mission is to undermine the craft movement.

Buyer beware.  Fake craft is proliferating.  The Feds who blithely rubber stamp competition-killing corporate mergers can’t be counted on to require transparency in labeling.  The Man, we know, is sneaky.  He hides behind his friendly craft copper tanks and belovedly bearded “human shields.”  He secretes himself behind a veil of “entities” whose relentless mission is not craft beer but pseudo-craft cash.

To avoid lining The Vast Heartless Entity’s deep off-shore pockets with your hard earned money, you’re going to have to arm yourself with the facts. Is that irreverent or homespun brand really craft? Is it really locally owned? Take a look here at 32 former crafts who sold out to The Corporate Beast-Man – and there’s more (see the column to the right).

I can tell you this. Worthy will NEVER EVER sell out. We’re not owned by a bank or cadre of Wall Street investors, or a foreign holding company that collects former crafties like your gutless big game hunter collects exotic mounts on a wall. We’re owned by a kid from Corvallis, the son of a U.S. Marine, boxer, Ph.D and union organizer who taught me to go hard, give back and never sell your soul.

R.G. Worthington
​BGL
4/9/17

Our Founder’s Father: Punch Worthington, Ph.D, shown here protesting OSU’s ownership of stock in Blue Chips profiting from the Vietnam War. January 19, 1973, Corvallis Gazette Times.

“..90% of domestic beer production [is] in the hands of two foreign-owned brewing giants,” writes Jim Koch in the NYT. The result? Beer prices increased, Americans lost jobs, federal tax revenue cut and profits moved offshore.

​Foreign Owned Fake Craft
10 Barrel – AB InBev
Blue Point- AB InBev
Breckenridge – AB InBev
Boulevard – Duvel
Devils Backbone – AB InBev
Elysian – AB InBev
Firestone Walker – Duvel
Founders – 30 % Mahou-San Miguel
Four Peaks –  AB InBev
Golden Road – AB InBev
Goose Island – AB InBev
Hop Valley – MillerCoors
Kona Brewing – 32 % AB InBev
Karbach – AB InBev
Lagunitas – 50% Heineken
Leinenkugel’s –  MolsenCoors
Mad Hat – Cerveceria Costa Rica, S.A.
MacTarnahan’s – Cerveceria C.R., S.A
Ommegang – Duvel
Pyramid – Cerveceria Costa Rica, S.A
Redhook – 32 % AB InBev
Revolver –  MolsenCoors
Saint Archer – MolsenCoors
Terrapin – MolsenCoors
Widmer –   32 % AB InBev*ABInBev/SAB Miller owns
​400 breweries worldwide. Like The Terminator, it will not stop.

More American Icons Who Sold Out
Shell Oil (Dutch)
Toll House Cookies (Switzerland)
Gerber Baby Food (Switzerland)
Firestone tires (Japan)
T-Mobile (German)
Holiday Inn (UK)
7-Eleven (Japan)
Trader Joe.s (German)
Church’s Fried Chicken (Bahrain)
The Plaza at Central Park (Israel)
Frigidaire (Sweden)
French’s Mustard (UK)
Ben & Jerry’s (UK-Dutch)
Good Humor (UK-Dutch)
Citgo Gas (Venezuela)
Burger King (Brazil)
Purina (Switzerland)
Lucky Strike (UK)
Pabst Blue Ribbon (Russia)
Popsicle (UK)
Starwood Hotels (China)
Smithfield Foods (China)
AMC Entertainment (China)
Motorola Mobile (China)
Alka Seltzer (Germany)

Jim Koch of Boston Beer, seen here at Goschie Farms. Koch, himself a billionaire, warns that when it comes to protecting US breweries and workers, the Feds have been making bad deals that foster monopolies and undermine healthy and diversified competition.
By in Brite Tanks 0

New shiny tanks have arrived at Worthy

Thu, 06 Apr 2017 18:55:00

 

​In response to an increase in demand for it’s diversified portfolio of balanced beers, Worthy Brewing has expanded it’s beer production capacity by adding three new 240 barrel fermenters and a 120 barrel brite tank. The upgrades will allow Worthy to produce 40,000 barrels annually.

In 2016, Worthy Brewing produced 15,000 barrels. Currently, Worthy is on track to brew 19,000 barrels in 2017. In addition to the four tanks, Worthy has also doubled it’s glycol capacity, beefed up it’s original 3 ton CO2 tank to 53 tons, and retrofitted it’s four vessel, 30 barrel brew system to allow one vessel to serve double duty as a wort receiver.

Finally, Worthy is in the process of adding another 70,000-pound grain silo. These upgrades are expected in increase daily production by 25%.

“With the increased capacity, we’re investing in packaging infrastructure to allow for longer production runs and a larger variety of package options, including our new Worthy IPA 24 pack which will be available in Costco this May,” said Senior Director of Sales Casey O’Brien.

With the production expansion taking place, Worthy Brewing has also hired their first full-time Quality Manager, Victoria Chaplin. Chaplin has worked at several of Oregon’s renowned breweries including Bridgeport Brewing, Craft Brew Alliance and Full Sail Brewing. She attended Oregon State University for Food Science Technology, and holds certifications in Hazard Analysis and Critical Control Points (HACCP), packaging from the Institute of Brewing and Distilling and beer sensory from AROXA.

“Victoria brings a wealth of experience and a creative spirit. We’ve always been committed to quality, but with Victoria we’ll now have the expertise and tools we need to insure that our packaged beers have a long and fresh shelf-life,” said Brewmaster, Dustin Kellner. “She’ll also be helping us with sensory analysis as we continue to evaluate experimental hops from the OSU-Indie Hops breeding program. With the success of Strata, we’re excited to participate in the quest to pioneer new flavors.”

Time lapse of moving a brite tank as part of our brewery expansion … this task took about an hour!